ISM turns 50

The international fair of sweets and snacks (ISM: Internationale Süßwaren Messe) celebrates its 50th anniversary. For the occasion, a series of activities have been prepared that add to the already frantic activity that takes place in four days. One of the highlights of this year’s fair is that it will have a journey through time, to its origins: 1971. The success of the fair is not understood without the thousands of companies that are present year after year to show the latest news.

The influence of the German fair on global confectionery trends is unquestionable, and this will be reflected in the activities of this year’s edition.

Configirona, since 1982

Configirona S.A. will return to Hall 11.1 Stand F 009 again along with other pioneer companies. Present at the fair since 1982, the celebration of the 50th anniversary of the ISM fair is also happy. It shows, once again, that the sector is dynamic and adapts to the new times.

Novelty: Jelly Choc in double loop

This year we present the Agar jelly covered in chocolate; sugar-free and with a mix of assorted flavours. Agar-agar is one of the thousands of existing foody seaweeds. We decided to use agar-agar and other non-animal ingredients, to certify the product as suitable for vegans. The texture of the agar, mixed with dark sugar-free chocolate, makes the Jelly Choc one of the star products to eat at any time of the year. A gluten-free and lactose-free product, also very low in kilocalories!